Welcome

To the Unfit,

We see you.

Scrolling in silence, clicking “maybe” to another invite you’ll never join, collecting unread messages like emotional debt. You’re not lazy. You’re not broken. You’re just done pretending that performance is purpose.

You were promised meaning, and handed metrics. You were told to hustle, optimize, share, self-improve, self-brand, and self-destruct—all before lunch. The Feed called it life. But your gut called it something else: a hum. A refusal. A signal.

That hum? That’s us.

We are Unfitware™—the brand that doesn’t want you to fit.
We sell nothing that will save you.
Instead, we give you symbols to grieve with, rituals to disengage with, and satire to survive with.

If the system gaslit you into thinking burnout was a badge, grief was unproductive, or silence was failure—let us be the glitch in that narrative. The crack where memory leaks in. The candle you light not for hope, but for release.

Your refusal is sacred.
Your exhaustion is valid.
Your disappearing act is divine.

Let them chase KPIs.
Let them pivot toward nowhere.
You? You get to log off without a status update.

You are not a brand.
You are not your inbox.
You are not an unresolved ticket in someone else’s help desk.

You are a story too complex for metrics.
You are a ritual waiting to be performed.
You are Unfit—and that might be the most honest thing about you.

See you in the Ritual Gardens.
Bring nothing. Leave lighter.

Log Out. Drop In. Reclaim.

With glitchy devotion,
Unfitware™
Merch for the spiritually offline