Call To Action

Unfitware wasn’t born in a lab or a boardroom.
It was built late at night, half-joking, half-crying, while doomscrolling through a world that seemed increasingly allergic to meaning.

We didn’t have seed funding — we had seed doubt.
We didn’t do market research — we just felt weird and made something for people who also feel weird.
Honestly, we’re still not sure if this is a brand or just a longform coping mechanism in T-shirt form.

But here’s the beautiful part: if you’re here, you’re part of it.

You’re not buying mass-produced trendbait.
You’re buying from the glitch; the strange pocket where sincerity and sarcasm hold hands and scream into the feedback loop.

Support the signal. Wear the error. Own the weird.

Unfitware — for people too aware to be normal.